Bull Group Co., Ltd.
Address: No. 32, Sanhai Road, East District, Guanhaiwei Town Industrial Park, Cixi City, Ningbo City, Zhejiang Province
Company Overview
Bull Group Co., Ltd. was founded in 1995. The company focuses on the research, development, production and sales of civil electrical products with converters and wall switches and sockets as the core. It mainly includes converters (i.e. extension cord sockets, mobile sockets, etc.), wall switches and sockets, LED lighting, digital accessories and other power connection and power extension products, which are widely used in home, office and other power consumption occasions. At present, the company has multiple manufacturing bases such as Guanhaiwei Industrial Park East District, Industrial Park West District, Guyao, Longshan, etc., with a total number of employees exceeding 10,000, and has established an offline entity marketing network of nearly 1 million outlets and an online e-commerce marketing network. Converters have always been the company's pillar business. Since its establishment in 1995, the company has been specialized in technical research and development in the field of converters. At present, in the field of converters, the company has obtained more than 300 national patents, equipped with a full set of 131 instruments and equipment, and has international-level development software. The excellent quality has allowed the sockets produced or manufactured by Bull to enter the markets of more than 30 countries and regions such as the United States, Germany, France, Italy, Japan, etc., and the Bull's own brand has also established sales agencies in countries and regions such as India, Southeast Asia, and the Middle East. In 2007, the company entered the field of wall switches and sockets, taking "decoration" as an important strategic positioning, creatively applying various new materials, new processes and new technologies to the field of switches and sockets, and produced a large number of personalized products suitable for different home decoration styles, such as high crystal glass switches, 3D drill surface switches, aluminum-magnesium alloy switches, phantom texture switches, frame switches, electronic touch switches and other decorative switches, which are deeply loved by consumers, changing the situation where white switches dominate the world, and leading the switch industry into the "personalization" era. Bull introduced and independently developed a large number of advanced domestic and foreign production, processing and inspection and testing equipment, such as IMR film transfer equipment, two-color injection molding equipment, automated injection molding equipment, switch and socket automatic assembly equipment, fully automatic image measuring instrument, etc., to ensure the high quality of the products. In 2014, the company officially entered the LED industry and currently has many LED industry experts and multiple R&D and innovation teams. Bull Eye Love LED products insist on independent innovation and research and development, not only adhering to the consistent solid quality of Bull, but also integrating the concept of "eye love", protecting the safety of household electricity and the health of family members, and becoming the leader of basic lighting for home decoration is the goal of Bull's unremitting efforts. So far, the company has launched a series of new products such as the Aiyan LED bulb, LED light strip, LED downlight, reading light, ceiling light, etc. With the popularization of mobile terminals and the change of user charging needs, the company began to focus on USB digital products, and proposed the "digital boutique strategy" in 2016, gradually transforming from serving home appliances to serving digital products. The company has brought together production, sales and R&D talents from first-class domestic companies such as Foxconn, and is committed to manufacturing fast-charging, safe, stable, reliable and portable digital products. At present, a large number of digital boutique products including mobile power supplies, anti-breakage data cables, wireless induction chargers, etc. have been launched.